Course Curriculum

5 Weeks to: Walk you down the path step-by-step. Help you understand video for YOUR business! Create content that engages your ideal audience, connect with your community online, grow your brand presence and automate your video marketing efforts!!!

  • 1

    Week 1 | Content, What to Film, Importance of Video

    • Chapter 1 | Correctly Using Video and Social Media

    • Chapter 1 | Correctly Using Video and Social Media | Notes

    • Chapter 1 | Correctly Using Video and Social Media | Worksheet

    • Chapter 2 | Power of Video and Social Media

    • Chapter 2 | Power of Video and Social Media | Notes

    • Chapter 3 | 5 E's of Video

    • Chapter 3 | 5 E's of Video | Notes

    • Chapter 3 | Dominate Any Market | Worksheet

    • Chapter 4 | Becoming the Go To Local Expert

    • Chapter 4 | Lead Magnet Ideas

    • Chapter 5 | Community Indoctrination

    • Chapter 6 | Community Indoctrination | Notes

    • Chapter 7 | Getting Content

    • Chapter 7 | Getting Content | Notes

    • Chapter 8 | Social Media Platforms

    • Chapter 9 | Getting Content | Worksheet

    • Chapter 10 | Why Use Video

    • Chapter 10 | Why Use Video | Notes

    • Chapter 10 | Why Use Video | Worksheet

  • 2

    Week 2 | Video and Filming Skills Builder

    • Chapter 1 | Video Tips Before You Start

    • Chapter 1 | Required Equipment

    • Chapter 1 | Video Tips Before You Start | Notes

    • Chapter 1 | Video Tips Before You Start Techniques

    • Chapter 2 | Content Not Good Enough For Video

    • Chapter 3 | Making Time For Video

    • Chapter 4 | Shooting on a Mobile Device: Tips + Tricks

    • Chapter 5 | Posture, Hand Movements, Eye Contact and Gestures in Video

    • Chapter 6 | Posture, Hand Movements, Eye Contact and Gestures in Video | Notes

    • Chapter 6 | Posture, Hand Movements, Eye Contact and Gestures in Video | Worksheet

    • Chapter 7 | Captioning Your Videos - Rev.com and Beyond

    • Chapter 8 | How to Title Videos and Get Engagement

    • Chapter 9 | How to Avoid Saying "Um"

    • Chapter 10 | Proper Lighting

    • Chapter 11 | Video Hacking

    • Chapter 11 | Video Hacking | Notes

    • Chapter 11 | Video Hacking | Worksheet

    • Chapter 12 | Editing on Windows/PC Computer

    • Chapter 12 | Editing on an Apple/MAC Computer

    • Chapter 13 | Video Etiquette with Multiples

  • 3

    Week 3 - Social Media Auditing and Facebook Set Up

    • Chapter 1 | Why You Need A Facebook Business Page

    • Chapter 1 | Why You Need A Facebook Business Page | Notes

    • Chapter 2 | How to Set Up A Facebook Business Page

    • Chapter 2 | How to Set Up A Facebook Business Page | Notes

    • Chapter 3 | Customize Your Settings Tutorial

    • Chapter 3 | Taking A Great Headshot

    • Chapter 3 | Customize Your Settings | Step By Step

    • Chapter 4 | How to Set Up Your Business Manager and Ads Account

    • Chapter 4 | How to Set Up Your Business Manager and Ads Account Step By Step

    • Chapter 4 | Overview of Ads Manager and Business Manager

    • Chapter 5 | Facebook Algorithm

    • Chapter 6 | Understanding Facebook Target Market Ads

    • Chapter 6 | Understanding Facebook Target Market Ads | Notes

    • Chapter 7 | Overview of Facebook Ad Structure

    • Chapter 7 | Overview of Facebook Ad Structure

    • Chapter 8 | Facebook Ad Sets

    • Chapter 8 | Facebook Ad Sets | Notes

    • Chapter 8 | Facebook Ad Sets | Worksheet

    • Chapter 9 | Scheduling and Budget

    • Chapter 9 | Scheduling and Budget | Notes

    • Chapter 9 | Scheduling and Budget | Worksheet

    • Chapter 10 | Facebook Pixel

  • 4

    Week 4 - Placing Your Reach Ad

    • Chapter 1 | Facebook Video Ads

    • Chapter 1 | Facebook Video Ads | Notes

    • Chapter 2 | Facebook Swipe File

    • Chapter 1 | Facebook Video Ads | Worksheet

    • Chapter 3 | Facebook Image Ads

    • Chapter 3 | Facebook Image Ads | Notes

    • Chapter 4 | Reach Objective

    • Chapter 4 | Reach Objective | Notes

    • Chapter 4 | Reach Objective | Worksheet

    • Chapter 5 | How to Run a Reach Ad

  • 5

    Week 5 - Analyzing Results and Staying Consistent

    • Chapter 1 | How to Find Your Stats

    • Chapter 2 | Analyzing Facebook Results

    • Chapter 3 | Analyzing Facebook Results | Notes

    • Chapter 4 | Auditing Your FB Page

    • Chapter 5 | Video Repurposing

    • Chapter 5 | Video Repurposing | Notes Part 1

    • Chapter 5 | Video Repurposing | Notes Part 2

    • Chapter 5 | Video Repurposing | Checklist

    • Chapter 5 | Video Repurposing | Worksheet

    • Chapter 6 | Split Testing/AB Testing

    • Chapter 6 | Split Testing/AB Testing | Notes

    • Chapter 6 | Creator Studio

    • Chapter 6 | Micro - Commitments

    • Chapter 6 | Micro-Commitments Success Sheet

    • Chapter 7 | Creating Good Habits

  • 6

    BONUS FILES

    • Canva Templates

    • Content Generators Workbook

    • Audience Attraction Ad Flow | Niche

    • Niche Marketing Campaign

    • Audience Attraction Ad Flow | Community

    • Community Marketing Campaign

    • Audience Attraction Ad Flow | Bonus 1

    • Audience Attraction Ad Flow | Bonus 2

Instructor(s)

Real Estate Agent & Broker

Keri Shull

Keri Shull is one of America’s most successful real estate agents. Keri and her team have sold over $2B in real estate. She is growing her sphere of influence to stages around the world, is a renowned author and coach. As an entrepreneur, Keri has also started and invested in several other successful businesses.

Broker/Owner of Homes by Krista and CEO of Krista Mashore Coaching

Krista Mashore

Krista Mashore is a motivational speaker and the author of three best-selling books which all focus on business development, digital marketing, and becoming an authority in your profession. Krista Mashore is the CEO of two multimillion-dollar companies. As one of the Top 1% of REALTORS® nationwide, Krista has sold over 2,000 homes since entering the field in 2001. And after achieving a $7 million dollar company in just 24 months with her coaching business, she is known as the Digital Marketing Queen, teaching people how to quickly become a go-to authority in their industry. As the Broker/Owner of Homes by Krista and CEO of Krista Mashore Coaching, she has put together an unbeatable team whose primary focus and goal are happy clients with highly successful outcomes.